Jacks

Create a graphic identity and packaging for JACKS, a client introducing a new range of energy drinks. This collection will showcase three variants: classic, sugar-free, and a flavor of choice. The client desires a minimalist design with hints of after-work aesthetics. Grayscale and metallic elements are requested in the design, while the optional flavor can be bolder in terms of color design. Target audience: 18-25 years old.

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As the client desired a playful but also clean design, my goal was to keep it simple and focus on creating a fun logo. I added a glow effect to the logo to convey a sense of luxury, and the typography was shaped to resemble flames to visualize energy. Unfortunately, the glow effect didn't enhance the design when I applied it to the 3D-modeled can, and I felt that the metallic surface of the can could represent the glow. 

When drawing the logo, I drew inspiration from trendy and minimalist Japanese design. Taking the target audience into consideration, I was also inspired by graffiti cans when designing the drink.

I wanted to create a clear distinction between the sugar-free and original versions, so I chose to use different colors for the cans themselves, not just the text, to avoid accidentally selecting the wrong flavor. A black can for the original and a light gray can for the sugar-free version. The chosen flavor eventually became blueberry, simply because blue looked the most appealing in the design and is a fun and unique flavor for an energy drink.

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