Virgin Vintage

The project included designing a logo, visual identity, and digital content for social media for the online vintage store Virgin Vintage, which sells handpicked 70s-inspired clothing from Italy. Additionally, the assignment involved creating both digital and physical elements for Virgin Vintage’s pop-up store.

The visual identity took shape through a drawn logo inspired by the Italian 70's era combined with modern design elements. The color palette consists of a deep blue, evoking the Italian coastline, and a soft cream color that creates a harmonious contrast and conveys a vintage feel. For the pop-up store, window displays, sidewalk signs, posters, and business cards were designed. The social media content includes everything from videos and digital posters to Instagram posts.