FEMME FOUNDERS
BRIEF
2023
(App design — Yrgo)
UN's Sustainable Development Goal number 5 focuses on gender equality, including sub-goal 5.B, which aims to empower women through technology, especially information technology, to promote their empowerment." Develop a digital service with integrated AI that alters people's behaviors and advances gender equality for women.
ROLE/TOOLS
TEAM
Digital Design
Figma
Gabrielle Billsten

DESIGN PROCESS

I drew inspiration from my own experiences and interviewed my female friends when I created the app. I conducted research to thoroughly understand my concept.

Many women feel uncertain about starting their own businesses and often don't know where to begin. That's why I wanted to create a platform to bring these women together, facilitate the startup process, and inspire more women to pursue their ideas and goals.

THE RESULT

Femme Founders is a location-based app designed for female entrepreneurs.

It matches female business owners in the same or similar industries based on the data users input in their profiles.

AI is integrated and also helps connect users with others in entirely different industries who could be complementary if they are unsure of what they need. There is a chatbot where users can ask questions about how to proceed and achieve their goals, and AI collects data to suggest matches.